نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی دکتری جامعهشناسی بررسی مسائل اجتماعی ایران، دانشکده علوم انسانی، دانشگاه کاشان، کاشان، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Background and Aim: The world we live in is always changing, and it is essential to identify the mechanisms of these changes. Neoliberalism, not only as a school of thought, but also as the new intellectual logic of the capitalist system, has affected and transformed the lived areas of human life. The current research was conducted with the aim of investigating the social and political consequences of the dominance of neoliberalism on human life, relying on the opinions of thinkers such as David Harvey, Byungchul Han, Michael Sandel, Zygmont Baumann, Jean Baudrillard, etc.
Methods and Data: Utilizing an analytical and documentary methodology, this study conducts a comprehensive review of diverse sources to trace the historical ascent of neoliberalism, examine the perspectives of its contemporary proponents, and analyze its multifaceted outcomes.
Findings: The study is organized into four sections that examined the neoliberal thought and its mechanisms within the field of technology and mass media, ethics, human relations and consumerism. The findings show that neoliberalism has reproduced class domination in the form of new classes such as celebrities and marginalized morality. Moreover, the media, serving as instruments of neoliberal power, subtly exploit individuals, resulting in the fragility of human relationships under the guise of consumerism.
Conclusion: Relying on the market system, neoliberalism has consumed many social and fundamental values such as love and caused the leveling of human relations and reproduced class domination for the benefit of the economic elite.
Key Message: Neoliberalism has not only failed to deliver true freedom to humanity, but it has also, under the pretense of 'individual freedoms,' manipulated numerous ethical aspects of social life. Today, rereading the mechanisms of the capitalist system under the ideology of neoliberalism should return to the center of studies in the field of humanities. Consequently, a renewed focus on social inequality and a committed defense of society's marginalized groups must be established as a social mission in this academic discourse.
کلیدواژهها [English]
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